Our Roles
Content Strategy
Development
Creative Production
Media Strategy
DAZN
40 Days is an immersive documentary series that delves deep into the relentless journey of a fighter, told through the eyes of one of the most esteemed boxers of our time, Canelo Álvarez. With unfiltered grit, raw emotion, and unparalleled dedication, the series captures the intense physical and mental preparation leading up to a fight. Through moments of struggle, sacrifice, and triumph, 40 Days not only showcases the artistry and discipline of boxing but also highlights its profound impact on individuals and communities. The narrative celebrates the spirit of the sport and the resilience it instills in those who step into the ring.
The Result: 40 Days captivated a worldwide audience, with strong streaming numbers across major digital and broadcast platforms, including DAZN, YouTube, and social media channels. Successfully positioned as a must-watch pre-fight series, reinforcing its value as a compelling lead-up to major boxing events.



